Chapter 6

It was a picture of an extravagant seafood tower. The caption read: [Last team dinner of the year. Missing one person, feels kinda weird.]

The photo showed seven people raising champagne flutes in a luxury private room.

Serena sat dead center with a perfectly polished smile.

I swiped the notification away.

*****

January. Week one of execution.

The first move I made was using Galaxy Interactive as our own case study. I wrote a deep-dive industry piece titled: [How Emerging Consumer Brands Pierce Demographics with Lean Campaigns.]

We published it across several niche industry Substacks I had built relationships with.…